SAIB Bank gets back to the OOH scene after 5 months of absence since their last OOH campaign in March with a promotional outdoor campaign to make you own the gold. With their special promotional marketing tactic, the trusted bank thrills with a navy blue background as the showcase of their multiple visuals, showing a man holding a bar of gold and next to him an ad copy that says “Get ready for gold with the golden account”, adding that “You will be granted the chance of winning 5 pounds of gold monthly”. Another visual with the same ad copy shows a woman overwhelmed with joy because her dream came true as she got the gold. The campaign popped during the second week of August, using uni-poles and mega-signs in different locations across Greater Cairo.
