After introducing Fitness Toasties in July, Nestlé proceeds with an ongoing OOH strategy to reinforce their Fitness Toasties that is made with wholegrain oats with its different flavors, now introducing their latest flavor parmesan cheese and garlic. The visuals are similar to the ones used in their previous campaign; the difference is the gradient beige color that is being displayed in the background, which actually does a great contrast with the packaging of the product. The ad copy announces that they are introducing “New flavor”, Parmesan cheese with garlic as it also shows the product’s slogan “The right crunch”. The campaign was seen during the third week of August, using uni-poles, double-decker poles, butterfly double-decker poles and mega signs in various locations across Greater Cairo.
