Back to the billboards of Cairo after a year and a half of OOH disappearance to make up for its lost time; Lebanon-based universal bank and financial services company Bank Audi has launched two parallel yet different outdoor campaigns, since their last outdoor campaign in 2018. Since back-to-school season is here and everybody is busy trying to pay their children’s school fees, Bank Audi offers “Tuition fees installments for schools and universities over 6 months, with zero bank interests with Bank Audi’s MasterCard during August and September” on an olive green background; next to it, there are a back bag and a bunch of books and the graduates’ cap. Another visual displays their different cards; Silver, Titanium, Shine and World. In parallel, another campaign with a different purpose shines on the billboards on a navy blue background, raising an important question “Who will win the million pounds?” explaining their offer “With every deposit in your Bank Audi’s account, you will enroll in a million pounds draw” displayed with an extremely creative visual, putting “1,000,000” over Qasr El Nile bridge with a long-shot for our capital, both campaigns have a CTA for audience’s with their hotline, Facebook account and website URL. Spotted during the third week of August, the campaigns can be seen on billboards, double-decker poles and uni-poles in multiple locations across Greater Cairo.
