After a year since their last outdoor campaign, Remco Group brings back Stella Di Mare to announce the launching of their vacation project’s phase two in Ain Sokhna on a new OOH campaign. Since everybody wants to take some days off to embrace the summer vibes, the visuals reflect the hot atmosphere out there with the triple combination of heaven; the sea, sky and sand, while the ad copy says “Take me there” at “Stella Di Mare” in “Ain Sokhna” launching “Phase two”. The bottom space includes their hotline and the advertiser’s logo. The campaign was launched during the second week of August, on billboards, double-decker poles in multiple locations across Greater Cairo.
