The summertime is here and everybody wants to chill, have fun and fill their empty tummies, this is why Americana Group filled the billboards of Cairo with Pizza Hut’s summer offer, “Big box” on an OOH campaign, after introducing Limo pizza on an outdoor campaign in July. It’s strategically wise to seize the right time to launch a seasonal campaign, especially for the summertime, this is why the foodservice industry offers more and more special promotion and offers for their hungry viewers. The visuals show the pizza franchise branded red background with the “Big box” and circling it a family expressing their amazement for the mouth-drooling offer that includes “Two medium pizzas”, “+3 side dishes” proving that “Large fits you”. The bottom space includes the offer’s price, their hotline and website URL as a call-to-action for the billboards viewers; while on the left side we find not only their cross-promotion partner but also their meal partner, Pepsi. The campaign was spotted during the first week of August, using uni-poles, billboards, mega-signs and double-decker poles in various locations across Greater Cairo.
