After appearing with an outdoor campaign in June, Ski Egypt has launched another OOH campaign to promote their snow park, to entertain you, family and friends with different activities. Ski Egypt now is offering you the chance to hang out in their snow park, giving you and your family special offers to avoid the summer heat just for a couple of hours while also doing fun activities with your loved ones. The visuals show the icy weather of the place, bringing its concept on the billboards; they feature pictures of families having fun with each other while doing fun activities. As for the ad copy, it informs viewers of the great deal they are offering “Summer offer – Starting price 225”, referring to the place as “The Egyptian North Pole”; lastly, a Call-to-Action to viewers to “Visit us at Mall of Egypt”. The campaign appeared on the roads during the first week of August, using uni-poles and mega signs in different locations across Greater Cairo.
