After celebrating 45 years in Egypt with the Chevrolet Equinox and Chevrolet Malibu in an outdoor campaign last month, car dealer Al Mansour Automotive upgrades their ongoing OOH campaign to celebrate the anniversary of its signed brand Chevrolet with thrilling discounts for the Chevrolet Optra and Chevrolet Aveo. Using similar backgrounds that appeared in the visuals of their previous campaign, the Chevrolet Optra is shown in the Champaign color that pops up its tight design and shows how the car embodies the bold pioneer spirit; the car is masculine and definitely classy at the same time. As for the ad copy, it is the same as the previous one “The historical promotion of Mansour’s Chevrolet” and right under it appears their discounts; and the brand’s slogan appears at the bottom space “Find new roads”. Parallel to it, the Chevrolet Aveo appears on the billboards of Cairo in its bold red color, subcompact car shows off with its eye-catching design that is definitely promising an intuitive driving experience; guarding the same ad copy in this ad as well, while also showing the exciting discounts they offer for this model; with a CTA in both ads to call their hotline for further information. The campaign was upgraded during the first week of August, using uni-poles and double-decker poles in multiple locations across Greater Cairo.
