Car dealer Kasrawy Group continues with their ongoing outdoor strategy, after their latest campaign announcing their dealership with Citroën, this time releasing the Citroën C5 & C3 Aircross SUV to the automotive market with an OOH campaign. Founded in 1919 by André Citroën and Part of Group PSA, French car manufacturer Citroën is standing out on the billboards of Cairo with a steady out-of-home strategy. As new beginnings are usually portrayed by the white color, the visuals show the new cars on a white background, where the compact SUVs stand still, bragging with their edgy yet youthful exterior design and showing up with their eye-catching light-alloy wheels. As for the ad copy, it announces “New Citroën C3 Aircross SUV” and “New C5 Aircross SUV” with a “Bigger space, more fun” and a “3 years warranty” over “100 thousand kilos”. The bottom space includes the advertiser’s logo and a hotline for any inquires, also their preferred car oil Total Quartz. The campaign appeared on the roads during the first week of August, using mega-signs, double-decker poles and uni-poles in multiple locations across Greater Cairo.
