After disappearing from the roads of Cairo for two quarters since their last campaign, global German automobile marque Mercedes Benz has arrived at the billboards of Cairo to promote their new brilliant Mercedes CLA and introduce the new spacious sedan Mercedes V-Class to the Egyptian market. The brand addresses two different audiences in their ads and that was perfectly reflected from the choice of the backgrounds used in the visuals. Using the sea and natural landscape to be the showcase of the fascinating Mercedes CLA that is featured in the center of the ad in its signature white color that makes it stand out and shine anywhere it is seen; with an ad copy that states “The new CLA.”, “Now in Egypt” with their hotline under the ad copy for further information. As for the Mercedes V-Class, the spacious sedan with a star as they like to refer to it, the visuals use urban backgrounds with a commercial building and two gentlemen walking towards the car; this class addresses families and private transportation companies more. The ad copy introduces it to the market “The new V-Class.” ,“Now in Egypt” with their hotline for more inquiries. The campaign appeared during the first week of August on uni-poles in several locations across our beloved Greater Cairo.
