After announcing WE Space in July, Egyptian telecom provider WE continues with an ongoing OOH strategy to promote and bring us their new bundles; now announcing their latest new Control KIX Tariff with an outdoor campaign. The visuals feature different young adults with different lifestyles, strengthening the idea that this campaign is targeting youngsters; the ad copy explains more about what you can get from this bundle; featuring a guy standing in a bowling center, and next to him a message that says “Choose five numbers to call twice the time”, another young male standing in an office with a copy “Control KIX offers you the cheapest price for minutes if you finish your bundle”, and a different guy sitting at home with a message to viewers that says “You can double your KIX at a low price”. At the bottom space, we can find their social media accounts and website URL, along with their phone number and hotline for further information. The campaign was seen during the last week of July, on uni-poles, mega signs and billboards in different location across Greater Cairo.
