Following their OOH campaign for Hyundai in June, GB Ghabbour Auto the automotive dealer of Geely, Hyundai and the star of this campaign CHERY is here to announce the launch of their car model CHERY Arrizo 5 2019, a compact sedan with an affordable price and great specifications. “A name that you can rely on”; CHERY is dropping a very strategic offer to make the dream of owning a CHERY Arrizo 5 2019 come true; with a starting price that is nearly half what they offered in their 2018’s OOH campaign for the same car model. As for the visuals, it shows the car in an outstanding red color, lying there on the asphalt with a simple-straight to the point ad copy “Arrizo 5” a car that “Lives long with you” with this exact phrase written all along the billboard to deliver the meaning that it is a durable car, not only with words but also with the visuals itself. Another visual shows the interior design of the model’s inside out sportive look. The bottom space for both visuals is reserved for their starting price and under it includes the advertiser’s logo, Shell Helix Ultra’s and a warranty of five-long years from GB Auto. Appearing during the last week of July, the campaign can be seen on mega-signs, double-decker poles, billboards and uni-poles in various locations across Greater Cairo.
