With the upcoming school year right on the corner and following their previous campaign in March, ESLSCA Egypt gives students the chance to get a higher education quality and study between Paris and Cairo with ESLSCA University (École Supérieure Libre des Sciences Commerciales Appliquées), using inbound marketing strategy with a new OOH campaign on the roads of Cairo. Using different colored backgrounds with youngsters lighting up the billboards with enthusiasm and excitement; as for the ad copy it brings viewers an offer they cannot miss “Study between Cairo & Paris”, “100% European Bachelor Degree” with the university’s logo in the center of the ad; another ad copy on different visuals mentions that they are Top 10 ranked business school in Europe, while also informing of all the diplomas that students could get such as BBA - GD - MBA - DBA; lastly, the copy announces that the “Admission open”, leaving their hotline for further information. The campaign popped up on the roads during the last week of July, using uni-poles, mega signs and billboards in different locations across Greater Cairo.
