With all the automotive brands out there dominating the billboards of Cairo, Italian luxury car brand Alfa Romeo has finally arrived on the roads with a new OOH campaign to promote their stunning car models such as Alfa Romeo Giulia, Alfa Romeo Giulietta and Alfa Romeo Stelvio. Using the same partition in the displayed visuals; an ad that shows the logo of the brand on a black background that reflects luxury and exclusivity; with the brand’s tagline “La meccanica delle emozioni” which translates to “The mechanics of emotion” and right under it we can their hotline. The second partition shows the car models we mentioned before, each one standing alone with a white background and an illustration of the serpent from the logo of the brand; using the red color to emphasize power and passion at the same time; as for the ad copy, it advises viewers to “Measure distance in emotions not kilometers”; with the name of the model appearing on the bottom left corner and parallel to it the logo of Alfa Romeo. The campaign was seen during the first week of August, on uni-poles, double-decker poles and mega signs in multiple locations across Greater Cairo.
