After going out of control with Tiger in June, Egypt Foods has now shifted its focus with a new OOH campaign on its bread bites brand Rusky Bakes, re-branding its packaging and logo, while also promoting its multi delicious flavors that will suit everyone. The visuals display the interior of an oven, emphasizing how they bake the bread bites with their new re-branded packages in the center of the ad, giving space to all the flavors to be visible on the billboards. Parallel to it, other visuals that use gradient colors like brown and black, with an ad copy that contains their slogan “Perfect taste, regret-free”, and at the top corner, we can see the product’s new logo. The campaign was seen during the third week of July, on double-deckers in different locations across Greater Cairo.
