Following their campaign in June, telecom operator WE is holding onto their successful and continuous OOH strategy; now they are bringing us more surprises regarding their new internet packages “WE Space” with an outdoor campaign. Using in the visuals dark backgrounds, just as dark as space with a ring system that seems to be orbiting an astronomical object; taking us literally into space. The ad copy gives a message to viewers “We are changing the internet and now we present to you, WE Space”; and right under it the names of the three bundles they are offering “Super”, “Mega” and “Ultra”. As for the bottom space, it includes their social media accounts and a CTA to viewers if they have more inquiries to call their hotline or go to the nearest branch. The campaign was seen during the second week of July, using uni-poles and mega signs in several locations across Greater Cairo.
