Rekaz Developments has launched a new outdoor campaign to announce the pre-launch of their business park OPAL Business Complex, with a variety of clinics, administrative and Commercial units in the heart of the New Capital. The visual uses a water marble artwork that is mesmerizing, reflecting exclusivity in black with an English copy to narrow the scope of their target audiences, asking them “Are you picky?” Another visual has a bluish-yellow background that gives a sense of sophistication and elegance, introducing their “Business complex” in “New Capital”, while the bottom space includes their hotline for any further inquiries. The campaign is out there starting from the third week of July, using mega-signs and double-decker poles in multiple locations across Greater Cairo.
