Leading medical laboratory Techno Scan has appeared on the roads of Cairo with a new OOH campaign to promote their multiple branches and services. The visuals show sketches of a computed tomography (CT) scan on a white background, and an ad copy that informs viewers with their tagline “Your wealth is your health” and the name of the advertiser can be seen on top of it; the bottom space is reserved for their hotline and their different branches in MetaLab and Women’s Health Centers, along with telling viewers that they have “25 branches in Cairo and governorates”. The campaign was launched during the first week of July, on uni-poles and billboards in selected locations across Greater Cairo.
