Using the billboards of Greater Cairo as catwalk, Al Kassm Group launches a new OOH campaign to promote the new summer collection of fashion wear brand Carina. The ads include the photo-shooting of models showcasing the clothes in beach scenes, with ad copy that indicates prices for the clothing items. With the slogan “New Comfy Wear Summer 2017”, the hot pink of the brand’s logo adds a touch of color to the artwork. The campaign has uni-poles, double-decker poles bring the latest Egyptian summer wear for all fashionistas across the Greater Cairo.
