It is the season when all the educational institutions are getting ready to enroll new students for the upcoming school year. ATIS Aviation Academy has returned with a new OOH campaign after disappearing for one year since their previous campaign. The visuals show pilots and students standing proudly next to a plane, and the ad copy opens door to lots of students coming from different educational systems “For Thanaweya Amma students from all sections who passed their exams, and for graduates from Egyptian or foreigners universities”; the bottom space is reserved from their hotline for more information. The campaign was launched during the first week of July, using uni-poles in multiple locations across Greater Cairo