Shrouk Elghad has recently launched a new outdoor campaign for Amasya North Coast, a holiday resort that boasts the clear blue waters of the Mediterranean. The project offers a variety of unit sizes and styles, from standard apartments to luxury chalets in Ras El Hekma. The ads portray three youthful ladies enjoying the beach on a sunny, clear day. The ad copy is restricted to the payment conditions and the slogan “Amasya, the heart of the North Coast”. Launched in the second half of August, the campaign seems very limited in reach and uses Gates, Chassis and T-poles in just a few locations of Greater Cairo.
