After a long absence from the OOH scene since their last outdoor campaign in 2018, Sprinkle is brought to you once again by Kamena, following their latest campaign in May. With a blue background, the visuals show the spices mix creator’s delicious Mexican Cheese seasoning for popcorn and fries, while the ad copy states in big font “Sprinkle”. Parallel to it, another visual with the same background has their Paprika blend standing there in red, seducing your taste buds, while the ad copy on both visuals says “A sprinkle to season your food”. The campaign was spotted during the third week of June, using uni-poles and billboards in different locations across Greater Cairo.
