Leading Egyptian distributor Elaggar Group has launched a new outdoor campaign to promote Japanese brand Sumitomo Tires. A global brand renowned for its quality and performance, Sumitomo Tires is one of the largest tire manufacturers in the world. Since Elaggar took up their distribution for the Egyptian market, the brand has gained reputation locally and is available at most service centers. The ads showcase a tire up front over the background of a road in the middle of green pastures. The ad copy inside the road sign reads “The longest kilometers in Egypt” and “Made in Japan”, as the certificate of origin. With Large and X-Large uni-poles, as well as Gates, the campaign can be seen in different districts of the city.
