Egyptian fashion brand Clue Wear has taken their new summer collection to the billboards of Greater Cairo with a new OOH campaign that promotes their new clothes across the city. With models posing on a seaside city, the ads showcase different styles of clothing and include ad copy that reads the prices for each item. Sharing some locations with Egyptian counterpart Carina, whose summer collection has just been launched on a parallel outdoor campaign, the ads can be seen on Large and X-Large uni-poles, Gates and Double-deckers across the city.
