Multinational transportation network company Uber has launched a new OOH campaign, reinforcing its service Uber Bus just after launching its latest Uber Scooter outdoor campaign last March. The visuals reflect one of their main target audience, youth, with a guy holding a backpack on his front, stepping off an Uber Bus to catch up with the world. Regarding the ad copy, it delivers the service’s core clearly, informing viewers that “Uber Bus”, “Eases your way” offering “Direct lines for direct rides” written in a big white font. The campaign was spotted during the second week of June, using uni-poles, double-decker poles, billboards and flags in several locations across Greater Cairo.
