After promoting their Kia Pegas and Kia Sorento on an outdoor campaign last January, Egyptian International Trading & Agencies Co. (EIT), the sole distributor of KIA motors in Egypt has launched a new OOH campaign to keep their buzz on the roads, promoting only Sorento this time. Kia Sorento visuals display the roads as a background and the mid-sized crossover SUV that is designed to give you everything you need for all of life's adventures, Sorento is “bigger and wider with 7 seats” according to the ad copy, adding Kia’s logo on the upright, while the bottom space has their hotline and car model’s price, in addition to Mobil’s and the advertisers logo. The campaign slayed the roads starting from the first week of June, using uni-poles and mega-signs in several locations across Greater Cairo.
