It’s hot out there and all the North Coast projects are competing for your attention so, real estate developer Concept Developments has launched a new OOH campaign to cool your summer with Siela. With someone chilling in front of a huge pool in a water park; the visuals reflect the summer vibes using cool colors and sunny atmosphere, while the ad copy says شوف الفرق which translates to “See the difference” at the “North Coast”. The bottom space has their hotline for more inquiries and the upper left has the developer’s logo. The campaign surfaced during the first week of June, using uni-poles in selected locations across Greater Cairo.
