Mediterranean inspired men and women Turkish fashion brand DeFacto has launched a new OOH campaign to encourage you to change your wardrobe with their summer collection. The visuals are filled with summer’s bright colors to fit the mood of June, adding young ladies, men, and kids in light clothes that match the heat that Cairo is experiencing right now. Some of the visuals have the sea as a background, parallel to it another visual with a little boy and a girl is displayed on a pastel- colored background, reflecting fun and joy with them dressed in cute clothes. Regarding the ad copy; the word “Cairo” is written in Arabic and behind it a red heart, in addition to the name of the pieces they offer and their prices. Using mega-sign and billboards, the campaign was launched during the first week of June in several locations across Greater Cairo.
