Actor Karim Abel Aziz signs up as brand ambassador for Egyptian leader in Home Appliances Unionaire to introduce their latest Air Conditioner models “Artify”. Further to their massive campaign during and after Ramadan, Unionaire keeps the OOH strategy going with a new campaign for Artify, the new line of Air Conditioners that incorporate design to an otherwise regular unit. The ads showcase the AC unit over a typical home environment with the actor stating, “Never accept less than luxury”, and signs the slogan converting it into a quote. The ad copy also includes the brand’s regular slogan “Quality shapes life”. With uni-poles and double-decker poles, the campaign spreads across the Greater Cairo.
