Chinese smartphone manufacturer Gionee has launched a new OOH campaign to introduce their latest smartphone model “A1 lite” to the Egyptian market. With artwork that showcases the model without any decorative item, the ad copy focuses on emphasizing the main features of the phone – namely the selfie camera and the battery life of the model. The campaign was launched in the second half of the month with limited locations that can be seen on building mega-signs and lightboxes in specific districts of the city.
