A new and extended OOH campaign promotes the variety of water pumps of Italian sanitary-ware manufacturer Calpeda. The renown international brand manufactures and commercializes water pumps for a large variety of uses, including domestic, agricultural and industrial, among others. The ads promote different models of pumps over a bright yellow background with ad copy that describes each model and its uses. With the slogan “the first in Egypt” and the supplementary tag-line “Fully Italian made”, the campaign emphasizes the international standards of the products and their market penetration in Egypt. Adding to their usual locations and sky-mark, this outdoor campaign includes some extra Large and X-Large uni-poles, lightboxes, and mega-signs in different locations across Greater Cairo.
