Real Estate developer Al Marasem has just launched an extensive branding OOH campaign to cover both the Greater Cairo and the North Coast. The ads showcase different messages from the worldwide operations of the company to the more specific achievements in the real estate market of Egypt. Inspired by the summer, sun beams flood areas of the artwork, with the backgrounds giving the impression of clear sea waters, bright blue skies, and sunsets. The ad copy also includes the slogan “exclusively yours”. Wide in reach and number of locations, the campaign uses uni-poles, double-decker poles, mega-signs, and double-extended poles in various locations across Greater Cairo.
