After a year and a half of absence since their 3 in 1 outdoor campaign, NESCAFÉ Egypt is back on the billboards of Cairo this Eid to bring joy by spreading their caffeine, that was not there much during Ramadan. With their coffee-like iconic background and their popular red mug, the visuals are straight forward to the point, saying what we all wanted to say over 30 days of Ramadan, “#We have_ missed_you_darling” and off course by “darling” we mean our beloved coffee, next to it a couple of Eid cookies that strangely matches Nescafe’s blend well. The campaign appeared during the first week of June, uni-poles, double-decker poles and t-poles in premium locations across Greater Cairo.
