After announcing the launch of the project for the first time in last July, Al Ahly Sabbour is back with a new OOH campaign to promote one of their leading vacation project GAIA in North Coast. Spreading the summer vibes, the visuals display a collage of the finest moments at GAIA, reflecting the day and night footage that is one step away from being your summer life. They choose their footages wisely, displaying a twilight shot with its magical tones, a beautiful sea scene, with a green space shot and a residential shot, capturing everyone’s attention. The bottom space is booked for their hotline along with the advertiser’s logo. The campaign bloomed during the first week of June, using double-decker poles, uni-poles and mega-signs in several locations across Greater Cairo.
