With summer season in full bloom, Golf Porto Marina has launched an outdoor campaign to promote their Fiesta Mexicana activities during the summer. Located in El Alamein Coast, Golf Porto Marina offers a family oriented resort community with lagoons, golf course and luxurious greenery. The Fiesta Mexicana will be an added attraction to the calendar every weekend during the summer, bringing a carnival for the whole family to enjoy. The ads showcase colorful avatars of mariachis, as well as the traditional Mexican hat and cactus plant. The ad copy simply reads the name of the entertainment activity and the dates throughout which it will be happening. Using the regular locations of Porto Group, the campaign is limited in reach and can be seen on uni-poles, as well as mega-signs cross the city.