Americana Group’s leading franchise Pizza Hut is back to reinforce their stuffed crust pizza, following their OOH strategy since last March’s outdoor campaign with the medium size pan pizza offers. Using similar visuals but with a different offer, the visuals display their multiple pizza toppings on a greyish gradient background, along with a creative ad copy that says “هت وفر”, localizing the word “Hut” to perfectly match the Arabic slang that translates to “you will save money” explaining that this offer is available “With the stuffed crust pizza”. The bottom side is reserved for the offer’s price, their website URL and hotline, encouraging you to order now. Using double-decker poles, billboards and mega-signs, the campaign deliciously sliced the roads during the first week of June in premium locations across Greater Cairo.
