Following their Latest OOH campaign promoting Vinci in NAC, real estate developer Misr Italia has launched a new OOH campaign, promoting their residential project Il Bosco City at El El Mostakbal City in New Cairo, after El Mostakbal’s campaign reveal last week. With a green background that reflects nature and calm life, along with a copy that says “Il Bosco City”, “Mostakbal City”, ”New Cairo”. The visuals reflect the green life you will live at Il Bisco, while the ad copy says “The city of nature”, offering you the chance to live in “Villas and apartments” and informing you that they are “Launching now”. Using double-decker pole, mega-sign and uni-pole, the campaign appeared during the first week of May on several locations across Greater Cairo.
