The online portal Forasna.com has launched their first OOH campaign, reserving a spot in the outdoor market to introduce themselves and promote their website. The visuals use red backgrounds with the website displayed in the middle and also the mobile web version; written above it the ad copy addressing viewers “What are you looking for? – Workers – Employees – Jobs” which explains the whole concept of the website and fits the two parties which are this campaign’s targets. The campaign started during the last week of April and can be seen on uni-poles and billboards in different locations across Greater Cairo.
