After bringing back their iconic character Fido Dido last March, International beverage brand 7up stays on roads to upgrade their ongoing OOH campaign especially for Ramadan with their ambassador Ahmad Fahmy. The visuals use bright yellow and monochromic green backgrounds, to be the showcase for their drink and brand Ambassador Ahmad Fahmy. The campaign targets different audiences and the ad copy reassures viewers that no matter what they are eating “7up makes food tastier”. The campaign appeared during the third week of May, using uni-poles and double-decker poles in various locations across Greater Cairo.
