After disappearing from the OOH market since last October, Egyptian real estate developer Remco returns with an outdoor campaign to reinforce their residential project Stella Park in New Administrative Capital. The advertiser repeats the visuals of the previous campaign and uses the same attractive red backgrounds that easily attracts attention. The ad copy remains the same, their slogan is still “Every home with a view” and they display their payment plan, using the previous partitions. The campaign reappeared during the second week of May, using double-decker poles in different locations across Greater Cairo.
