A new OOH campaign from Al-Ahram Advertising Agency announces the upcoming concert of Syrian independent artist Faia Younan. The young talent is back in Cairo after almost one year since her last concert, and will be performing at the Chinese Garden of the Cairo International Conference Center in Nasr City. The ads showcase her last album’s cover, and the ad copy includes the date and location of the concert. At the bottom of every billboard, organizer’s and sponsors’ logos appear neatly lined. With Double-decker poles and T-poles, the campaign can be seen on strategically chosen locations across the Greater Cairo.
