Chicken producer Al Watania Poultry has released a new OOH campaign, promoting their multiple chicken products. With several visuals, Al Watania is using the same layout and background, adding different products on each visual such as Arabic Shawerma and Mandi. Another visual with the same red background says “The biggest integrated group producing chicken in Egypt” along with their logo. In similarity, the visuals included a frozen chicken with Al Watania packaging and a copy that informs “We know its origin”. The campaign appeared during the first week of May, using uni-poles and double-decker poles in many locations across Greater Cairo.
