Launching two different multi-channel campaigns, Telecom Egypt’s mobile network WE has released a new initiative OOH campaign, in parallel to their ongoing promotional one. The visuals show a collage of three kids and a mom smiling and looking happy. While the ad copy explains the social initiative done by the telecom company in celebration of the Ramadan, giving “cochlear implant operations with WE”, along with adding their emotional slogan for the campaign “WE will hear you and you will hear us”. The campaign was out there during the first week of May, using billboards and uni-poles in several locations across Greater Cairo.
