Telecom’s Egypt mobile network WE has launched a new OOH campaign to keep up with Ramadan’s telecommunications race, just like they did last year. The visuals include a tropical background with the word “X” in a huge purple font which is the internet bundle name that offers “Unlimited social media browsing”. In similarity, another ad with their long-term ambassador Karim Abdel Aziz, with the visuals featuring him and new ambassador Maged El Kedwany taking a selfie with the same background behind them. While the ad copy provides a number to call in order to “subscribe” to the bundle. The campaign bloomed during the first week of May, using uni-poles and double-decker poles in several locations across Greater Cairo.
