Music Producer Maqam has launched a new OOH campaign to announce the release of Mohamed Mohsen’s latest album “Habayeb Zaman”. The Egyptian singer and composer started his career from Tahrir Square and his unique music and lyrics have won him the love and admiration of many Egyptians since then. With the album cover as background of the ads, the outdoor campaign showcases the name of the artist and the title of the album in cursive Arabic calligraphy. Mega-signs, uni-poles and T-poles bring this campaign to life on the main roads and corridors of Greater Cairo.
