The multinational automotive Japanese brand Toyota proceeds to ignite the billboards of Cairo with the All-New 12th generation of the Toyota Corolla, after introducing it with an OOH campaign in April. In the previous campaign, the visuals displayed the bold new look of the model from a far with blue light-trails in the background; however, in this ad we get a zoomed in look on the model with red light-trails appearing at the back. The new “shooting robust” lines are noticed and the car looks lower just as mentioned before. The ad copy tells viewers about the displayed model “The All-New Corolla” and refers to the new update as “The evolution of the legend”; while the logo of the advertiser, their hotline and partner Mobil appear at the bottom. The campaign started during the first few days of May and can be seen on some of their previous locations along with new ones in a larger format, as it also appeared using DOOH (Digitial Out of Home Media).
