Al Mansour Automotive is keeping a tight schedule with all the exciting promotions from different signed brands, only this time they are announcing the new Chevrolet Malibu with an OOH campaign after appearing with the Chevrolet Optra in March. Using in the visuals real-life shot of the car model speeding on highway with natural landscapes in the background, it is displayed in a blue color that immediately catches viewers’ eyes. The ad copy introduces it “The new Chevrolet Malibu... See for yourself”, also showing their hotline for more information, while at the bottom, we can find Chevy’s logo and their encouraging slogan “Find new roads”. The campaign flourished during the second week of May, and can be seen on uni-poles and double-decker poles in several locations across Greater Cairo.
