New mobile app Watch It has released its first OOH campaign to promote their TV series subscription service. The visuals have a black background with the app’s logo, while the ad copy says “series without breaks”. In similarity, another ad with the same background portrays the exclusivity of their service. The ad copy encourages people to “download the application”, adding their newly-popular tagline “Watch iT … Watch More”. The bottom space is reserved for App Store and Google Play’s logos which means it’s downloadable for all devices. The campaign started to spread on premium locations across Greater Cairo during the first week of May, using double-decker poles, mega-signs, billboards, flags, and serials.
