Egyptian banking leader Banque Misr has launched a new teaser outdoor campaign to advertise the bank’s new VIP service. With more than 7 million clients, the bank aims at speeding up certain banking services for a selected clientele. The ads simply showcase the name of the service in gold bold typo over a black background, with the promotional legend “Soon” – a way of teasing audiences and creating buzz towards the upcoming service. After a busy season focusing their messages on the figure of founder Talaat Harb, Banque Misr’s new campaign uses Large and X-Large uni-poles in the usual locations that the bank has across the Greater Cairo.
