Following their Mother’s Day campaign last March, El Araby Group is back to create more buzz with their new promotional OOH campaign. The ad copy explains that “You don't have to wait”, while the message is inside a box with an arrow that points down to direct people to the other ad explaining Because El Araby is at a discount, the visual has one concept divided on a uni-pole with a purple background and a neon effect. In addition to displaying the visual’s concept on a double-decker pole. The campaign started to spread on the third week of April, across Greater Cairo.
