Egyptian real estate developer Travco Properties appears in the OOH market to present its latest vacation project Cavo in Ain Sokhna with an outdoor campaign. The visuals display real-life shots to present the beauty of the project and the nature that surrounds it; as for the ad copy, it tells viewers what they can get at Cavo “Luxury inspired by altitude”, “The story of a mountain”, “Elevate your state of being” and so on; while reserving the left side for the project’s logo and their hotline for more information. The campaign started to spread during the third week of April, using uni-poles and mega signs in several locations across Greater Cairo.
